Is Business Coaching Right for You?
Most of the time we actually know the steps we need to take with our business, but systemizing those steps into “do-able” chunks can be a lot more difficult. There are also many “small” questions that come up as we build our business, and having someone to turn to, like a business coach, can be a great help. Even just having a person to run your idea by for vetting can be a life saver. In these situations, one-to-one business coaching can really help.
How do you decide if business coaching can benefit you? Here are a few questions to ask yourself:
#1 - Could I use an impartial person to run my ideas by?
Your friends and family may be great to turn to for help, but remember they are slightly biased. It doesn’t help if they don’t specifically understand the inner dealings or your business or market.
Having an impartial person dissect your ideas and plans can be very beneficial, particularly if that person is in your field and has already achieved the success you hope to achieve.
#2 - Could I use help with the smaller picture and details of my business?
For many entrepreneurs the “big” picture is easy to see but it’s the smaller details that can tie them up in knots. What shopping cart to use? What pages to include on your website? How to start a PPC campaign?
In this instance a business coach can offer help and guidance – from helping you choose the right software to actually helping you plan your first pay-per-click marketing campaign.
#3 - Could I use motivation and guidance?
For many of us, this is the part of business that’s the most difficult. It’s easy to write down a to-do list and business plan, but much harder to actually do it. A good online business coach can help you overcome these hurdles. If you have someone that you’re accountable to, then you’re more likely to follow through and get things done.
Would It Make You Happy To Become An Entrepreneur ?
You may think about breaking away from your boring job and setting out to build your own business and become your own boss – but would the drastic change really make you happy in the long-term?
When you’re considering breaking away and finding happiness as an entrepreneur, there are some things to think about – the advantages and disadvantages in both.
One advantage of being your own boss is that you get to set your own hours and make decisions about what you’re going to work on at any given time. But, there will also be those times when you have to be the one to do all the work, both fun and boring.
The buck stops with you and the success of your business and personal future depends on how you handle the freedom that being an entrepreneur affords. When you work for an employer, you’re usually given a certain task or set of tasks as your responsibility. As an entrepreneur, you’ve got to know it all or be willing to learn.
Your income as an employee is predictable – you get a paycheck at certain times of the month. Even though you may have put yourself out much more and expended much more energy on a project, you still get the same amount on your paycheck.
You may also work during predictable hours and can enjoy your weekends and holidays as your own time. There may be health insurance involved – and today, that’s very important with the rising costs of health care and the major catastrophes which can occur. And, there’s the retirement account, although it’s likely worth much less in the scheme of things than it used to be.
When you’re an entrepreneur, you have the possibility of gaining a large amount of wealth from the work you do building your business. It’s much easier to get excited about the bottom line of your own business than one where your well-being is dictated by the “powers that be.” The energy of that can be tremendously empowering.
There’s no cap on how much you can make when you run your own business. If you have the ideas, the time and the know-how, you can chart your own destiny of success and take it as far as you want to.
While becoming an entrepreneur can be stressful and you’ll have to wear many hats (CEO, accountant, administrative assistant and CFO), you’ll love the challenges that each position brings – because it’s your own business.
Five Surefire Ways to Increase Conversions and Sales
If you’re like most online marketers, small business owners, bloggers or other website owners, then you’re always looking for ways to increase your conversions and sales. After all, it’s just smart business to make the most of your traffic. If you can boost your ROI, then you’ll be putting more money in your pocket at the end of every day.
Now here’s the thing…
You don’t do one grand gesture in order to increase your conversions and sales. Instead, you take a series of small steps. And collectively, these small steps add up to BIG results.
What sort of steps should you take? Below you’ll find five surefire ways to boost your conversions and sales.
And the best part?
You can implement every single one of these ideas using one simple website feature: attention bars. More on that in just a few moments. But first, take a look at these ideas…
#1. Present an exit offer.
A lot of marketers figure if a visitor is leaving their site, then that visitor wasn’t really targeted or interested. And that assumption is a big mistake.
Just because a visitor is leaving doesn’t mean they’re saying “no” to everything. They’ve just said “no” to whatever they’ve seen so far. And if you dangle the right offer in front of them, you might just get an enthusiastic “YES!”
Let’s suppose someone is looking at your $97 software offer. They’re interested, but maybe it’s not in their budget just yet.
So, what happens?
When they leave your sales page, they’re gone for good. They probably won’t be back. And yet, this is a qualified prospect who is interested in what you’re selling. They just haven’t seen the right offer yet.
Here’s what you do: when they leave your sales page, make them an offer they can’t refuse. For example:
• Give them a free trial.
• Give them a low-cost trial.
• Offer a “lite” version of the software at a reduced price.
• Give them a discount coupon for the full version of the software.
Now what does your prospect say? “YES!” And you just saved a sale and created a customer!
#2. Get visitors on your list.
This is pretty basic, but it’s a strategy that plenty of marketers still overlook. Simply put, you need to work hard to get as many of your visitors on your mailing list as possible. That way, you can follow up with them via email over time to close the sale.
Remember, a person leaving your site isn’t saying, “no.” They might be saying, “not yet,” or “maybe.” And when you get them on your mailing list, you can turn that “maybe” into a definite yes.
#3. Offer an exciting bonus.
If you’re an affiliate, then it’s no secret you’re competing against hundreds or even thousands of other affiliates who are all selling the exact same thing.
Think about that for a moment.
Saying, “Hey, buy this thing through this link” isn’t going to be enough to pocket those commissions. To meet that goal, you need to do two things:
1.Develop a good reputation in the niche. Obviously, this isn’t something you do in a short amount of time. This is an ongoing task that requires you to promote good products, do so in an honest way, and really help your audience.
2.Add value to every offer. In other words, offer prospects a bonus if they purchase a product through your affiliate link.
This second one is really effective, and it’s something you can start doing immediately. Simply offer a related, valuable bonus that’s in high-demand, and you’ll see your conversion rates get a huge boost. And for obvious reasons – people like to get the most bang for their buck, so they’re going to use the affiliate link that gives them more value for their money.
#4. Upsell your customers.
You’ve got a prospect sitting on your order form with their credit card in hand. Prospects don’t get much hotter than this. He’s in the buying mood. And that’s why now is the very best time to suggest that he add something to his order. In other words, offer an upsell or cross-sell of a product that will enhance the use and/or enjoyment of the main product.
For example, let’s suppose you have someone who’s ordering a meal-planning app from you for the purposes of losing weight. Offer an accompanying diet guide or low-calorie cookbook as a cross-sell, and you’re sure to boost your average per-transaction price.
Here’s another idea for boosting conversions and sales…
#5. Display a countdown timer.
Sometimes your prospects are interested in your offer. But for whatever reason, they put off the actual purchase. They bookmark your page and tell themselves they’ll come back to it later.
You can guess what happens, right?
Yep, “later” never comes. The person loses interest in your product once the excitement of the sales pitch wears off. Or life gets in the way, and they totally forget about your offer.
What’s the solution to saving these sales?
You need to stir up a sense of urgency. You need to make people feel like they need to purchase RIGHT NOW… or risk missing out. Yes, you need to create a little fear.
You know what creates just the right amount of order-boosting fear? A limited time offer. And to make it even more powerful, you can match this offer with a countdown timer that’s visually ticking down the hours, minutes and seconds left before the offer expires. It’s a powerful way to boost the sense of urgency – and your sales!
Now here’s the best part about all of these ideas…
You can implement every single one of these ideas using an attention bar. Specifically:
1.Put an offer in an attention bar that appears when the visitor is intending to leave your site.
2.Display your opt-in offer using a well-placed attention bar (preferably one that appears after a delay).
3.Insert your affiliate bonus offer in an attention bar, and then overlay this attention bar directly on the sales page. (Yes, that’s completely possible when using iFrame technology.)
4.Place your upsell offer in an attention bar on the order form to really call attention to it.
5.Put a countdown timer in an attention bar that displays on a sales page, or even on some other page of your site to advertise a flash sale or other special offer.
In short, using attention bars is a GREAT way to boost your conversion and sales. Because not only can you use these attention bars in the five ways described above, but you can put them to work for you in countless other ways as well. You can use them to:
• Reiterate a big benefit.
• Insert a powerful testimonial.
• Place videos or images in them to draw attention.
• Use countdown timers to create urgency on any sort of offer.
• Persuade prospects to join your list.
• Announce new products, sales or news.
• Direct prospects to related offers.
• Encourage people to request more information.
Simply put, attention bars work like crazy because they’re eye-catching without being eye sores!
But for a lot of marketers, this strategy poses a problem…
Namely, the average marketer or small business owner simply has no idea how to create one of these bars. They don’t have the coding know-how. And even those who know a bit about coding don’t know how to create professional-looking bars that appear at specific times.
Now here’s the good news…
You can start creating your own conversion-boosting attention bars in as few as two minutes – no coding knowledge or skills required!
By using the web-based Conversion Gorilla app.
This is a point-and-click easy way to create beautiful, powerful, and high-converting attention bars. And these bars are fully customizable with a click of your mouse, including:
• Insert conversion-boosting countdown timers.
• Decide when, how and where your attention bars will appear on your page.
• Get the ability to overlay your attention bars on other peoples’ websites, such as your affiliate link.
• Change the colors, font, size and more with a click of your mouse.
• Change your attention bar on the fly in your dashboard, and it instantly updates across your sites.
And so much more. Conversion Gorilla makes it easy for anyone to boost conversions and sales using cutting-edge attention bar technology.
Ready to see it in action for yourself? Check out the demo here:
And then grab your account to put this powerful tool to work for you!
Scale Your Business With Automation
There comes a time in every entrepreneurial venture where you realize you simply cannot do it all yourself.
Sure, when you’re just getting started you really are the “chief, cook and bottle washer.” But as your business grows, it becomes painfully obvious that trying to do everything is only going to lead to:
- Frustration (when critical tasks don’t get done and deadlines are missed)
- Burn out (when you’re working yet another 12-hour day)
- Overwhelm (when your to-do list is longer at the end of the day than it was at the beginning)
There are many ways to combat this business-growth hurdle, but one of the best is automation. Imagine a completely hands-off system that works for you even when you’re hiking on a remote mountain or lounging at a luxury spa.
But here’s an even better reason to automate: it lets you scale your business. Think about it, the less manual work you have to do, them more time you have to do the money-making tasks such as networking, marketing, and client support.
So what can you automate? Almost everything, but start with:
Chasing organic traffic is an exercise in frustration. You’ll spend all your time creating content for your blog, other people’s blogs, YouTube, social media, and other web properties. All that content creation leaves you little time to actually work with the clients you’re trying to attract.
Instead, invest in some quality paid traffic, and get off the endless content creation train. You’ll be glad you did.
What happens when a new subscriber joins your mailing list or someone buys a product? Do they just sit in waiting on your list until you have time to send an email?
While broadcast emails have their place—especially in time-sensitive promotions—be sure to also set up an autoresponder series to:
- Welcome new subscribers and help them find their way around your site (and your offers)
- Nurture buyers so they know they’re in the right place
- Make additional offers based on what someone has already purchased or shown an interest in
And the best thing? Once your autoresponder is set up, it will continue to work even when you’re not.
Social Media Management
Yes, it’s important to be personable and engaging on social media. But that doesn’t mean you have to log in to Facebook just to post a link to your latest blog or YouTube video. Automate that kind of update and save yourself hours of time each and every month. Not only that, but you won’t have to worry about missing an update, either!
If you have clients, partners, a team, or are often asked for interviews, then an automated calendar is a must. Rather than endless back-and-forth emails trying to find a mutually available time slot, simply send your calendar link and let your client, project manager, JV partner or anyone else choose a time that works for them. Your appointment will automatically appear on your calendar, and you’ll even get reminders (if your calendar supports that).
There are dozens of options for automating every aspect of your small business. As you grow, you’ll find new and better tools to make everything run more smoothly. For now, though, implementing these four ideas alone will save you hours of time every month.